ou’ve launched your business blog, hoping to publish regular posts and super-charge your content marketing efforts. There’s no denying that having a business blog can benefit your company in many different ways, including providing more content for search engines to index and giving you a platform from which you can showcase your industry knowledge and expertise.
However, you may have realized that you simply don’t have enough time to research, write, and publish consistent blog posts as much as you’d like to. The solution: Hire a freelance writer to do it for you.
Save Money:
Of course, you need to pay your writer – but outsourcing your business blog to a freelancer can actually save, rather than cost you money. This is because while they’re getting on with writing your blog posts, you can focus on the other stuff that really matters, like growing your business and bringing in more profit. And, a freelance writer can be a very cost-effective solution since most writers will work on a per-project basis, meaning that you can simply pay them as and when you need a blog post writing.
It’s Flexible:
Hiring a freelance writer is much more flexible as opposed to taking on an in-house copywriter. When working with a freelancer, you can choose how much work you’d like to give them for the month, making it easier for you to reduce your costs as and when needed compared to paying somebody a set monthly wage. In addition, most freelance writers are happy to work to get tasks done outside of regular office hours, which isn’t always the case with full-time employees who are only obliged to work at the times you pay them.
Get an Expert Pair of Eyes on Your Content:
A freelance writer will likely have plenty of experience producing blog posts for small businesses and may be able to help you see hidden angles that you may not have noticed yourself. A good writer from The Hunt Agency will be able to offer you a second, expert opinion on the blog posts that you create yourself, spot spelling and grammatical errors that you might have missed, and help you ensure that you stick to a consistent brand voice. And, many freelance writers are experienced with optimizing content for SEO, which can come in handy if you want to improve your search engine visibility.
Stay on Top of Your Blog:
If your content calendar has been quite sporadic so far as you have to divide your time between writing blog posts and getting everything else done, hiring a freelance writer can help you ensure that things become a bit more consistent. Rather than having to find the time to work on researching and writing blog posts when you can, your writer can take over while you get on with everything else, providing you with consistent content to post on a regular basis no matter how busy you are.
Whether your blog is your business or you are adding a blog feature to an existing business website, working with a freelance writer can help you get the best results.
