When you are creating a new blog and you want it to make money then you have to choose a niche where the money is. These are niches that are very big and where people are spending lots of money. You should want to be in a niche where there is a good possibility to earn quite a bit of money.
The problem, however, is that the popular niches where there is a lot of money have a lot of big websites and niches already. It would be very difficult to break into those niches. Does this mean you should stick to smaller niches for your blog and resign yourself to make less money?
Not at all. There is plenty of opportunity even in broad niches that are dominated by big layers. In this article, I will give you some ideas on how you can carve out a piece of the pie for yourself even in a saturated niche.
Niche down
While you want to pick a broad niche where you know there are many bloggers making money, you don’t want to get lost in that niche. If you just try to follow what the others are doing, there is no way your blog will make it to the first page of the SERPs. Even if you acquire a lot of backlinks you will have trouble.
The best thing to do is to look for smaller, less covered topics within the niche. For instance, if you can answer some less common questions that somebody researching a topic may have that no other bloggers are covering then you will surely get to the first page of Google.
Let’s use the cryptocurrency niche as an example. Rather than write an article like “Where to buy Bitcoin” you should look into writing an article like “Where to buy Bitcoin when you don’t have a bank account”. The second is an example of a long tail keyword. There are less searches for it, but also less competition. Another idea is to find a niche within a niche. For example, you could enter the very saturated beauty niche by finding a smaller topic within it. Something like vegan cosmetics, for example.
Have multiple platforms working
At some point you’re going to need to go after some of the bigger search volume keywords so your SEO is going to be slow to grow. Which means you need traffic coming in from multiple sources while you wait for it to grow.
You need to have a solid social media presence and on the platforms that your audience is using. You shouldn’t try to be on every social media network as this will spread you out thin and you end up wasting a lot of time.
Instead, figure out who your target audience is and then find the networks they tend to use most. Pick the top three and focus on those.
You should also have a Youtube channel in which you help people in answering their questions or solving problems for them. This is a good way to create a brand and become an authority which will help you grow your blog.
