What is Affiliate Marketing?

You might have seen a tag of ‘sponsored’ or ‘affiliate link’ on a certain product or post. This is affiliate marketing. Now, you might be wondering, what exactly is affiliate marketing? The process of earning a small commission from sales through advertisement or promotion of a product is known as affiliate marketing. It is an easy process; you search for a product, promote that product, and earn a commission on the profit on each sale. It is a growing tactic to make money from affiliate marketing in Pakistan.

How does Affiliate Marketing work?

Affiliate marketing works quite simply. All you have to do is to contact the retailer whose product you want to promote. The retailer will provide you with a unique affiliate link. Whenever a sale is made through that link, a cookie file gets stored on the retailer’s device to help him attribute the sale to the right person.  A small chunk of commission from the profit of sales will be rightfully your ownership.

How to Start Affiliate Marketing in Pakistan?

Starting affiliate marketing in Pakistan involves following certain steps for instance; deciding the platform, selecting your niche, choosing the affiliate program, creating content, building an audience, and promoting affiliate links.

Deciding on a platform to gather an audience is the first and foremost thing to starting affiliate marketing in Pakistan. You require a display place, be it a website, blog or social media platform to gather your audience and post the affiliate link. Choosing a website as your platform is an easy way to gather an audience as compared to striving your efforts to get followers on social media platforms.

The next step involves selecting your niche. Niche is selected keeping in view the current trends and the audience that you wish to target. A little tip to start affiliate marketing in Pakistan involves choosing the micro-niche that is narrowed down to a particular category. For instance; skin care.

Another decision required to start affiliate marketing in Pakistan involves choosing an affiliate program depending on how big or how frequent payment you desire.

Creating powerful content is the key to building a strong audience. The quality of content is the major determining factor of a loyal audience. If your content is strong enough to attract your customer then you are on a smooth road towards top ranking. If your content does not have the energy to gather masses, your blog or website may die soon. Keep your content simple, informative, and a bit witty.

Knowing and building your audience is a major contributing factor to a successful blog. You should lay a great focus on increasing your audience. As mentioned earlier, quality content ensures a strong audience. You can further adopt certain techniques to generate traffic to your blog, YouTube channel, or social media platform. These techniques include; SEO optimization of your content, paid traffic, guest posting, and running PPC (Pay Per Click) campaigns.

You selected a platform, posted content, and built an audience, and all that is left is promoting the affiliate link. At times, you may need to post reviews to get traffic, or posting links only does not work. Give authentic reviews about the product and be on your way to getting a good number of clicks on your affiliate link.        

Websites for Affiliate Marketing in Pakistan:

There is a huge number of affiliate marketing websites present in Pakistan. These particular websites allow affiliate marketing to attract buyers for their products. You can easily begin your journey as an Affiliate from these websites. A major number of these websites are e-commerce websites including:

• Amazon
• Shopify
• Daraz
• Ali express
• E markaz etc.

Affiliate Marketing Programs

There are different kinds of programs to opt-in affiliate marketing in Pakistan. Choosing any one of them depends upon your preference or goal of earning.

1.      High paying – Low Volume affiliate program

2.      Low paying – High Volume affiliate program

3.      High paying – High Volume affiliate program

High paying – Low Volume affiliate program:  This program includes affiliate links that can generate a higher chunk of commission on one sale but have a very low search volume. Most of the skilled affiliates are associated with this program. You may opt for this program in case you are having a hard time building a large audience.

Low paying – High Volume affiliate program: This affiliate program produces low commissions but has high search volumes. It means you will have a big audience that is ready to purchase and fancies the products.

High paying – High Volume affiliate program: This affiliate program tends to generate higher revenues and appeals to a great number of audiences. It is not suitable for beginners to start this program to start affiliate marketing in Pakistan.

Tips to become a successful Affiliate Marketer:

• To start successful affiliate marketing in Pakistan it is important to develop a strong relationship with your audience. Focus on strengthening the connection by focusing on the quality of content that can prove you to be an expert in that particular area of yours.
• One of the biggest things to focus on is giving authentic reviews. Make it personal. Promote the product that you will choose for yourself too. You would not run out of affiliate links. If you think the quality of the product associated with the affiliated link is not good enough, do not risk posting it and jeopardize your trust with your audience.  
• Another point to increase money from affiliate marketing is to stay updated with current trends. Trendy products tend to sell faster as compared to traditional ones. Moreover, stay updated with new marketing trends as well.

Although affiliate marketing is a great way to make money, it requires patience as well. You won’t make money overnight. A blog or website takes time to create. But with your hard work and consistency, you will be able to flourish in no time. The key is not to lose hope and stay consistent.